Will Google+ Encourage us to Sidestep Serendipity?

tangent

Since leaving the classroom I have had the opportunity to read more widely then I have done at any point over the last 10 years. The work I am doing now takes me down paths including design thinking, business, social media and of course education. It is the variety of new domains of information and perspectives that I have found so engaging.

Not only have I been able to work with and immerse myself in ideas from outside of education but I have begun to see ways learning can benefit from them.

I have seen Twitter grow and grow into a huge global tool for educators. However those of us using it are still, for the most part, in the minority. However difficult it is to admit it, teachers using any digital tool to connect with fellow teachers are still in the minority. The prospect of a new social tool, such as Google+, was hugely exciting to see. It was great to start in a fresh space with the customary intuitive interface we have come to expect from Google products. So all rosy? Well not quite.

My main concern is a key difference between Twitter and Google+. When Twitter users connect with each other they basically ask themselves is this person interesting or in my line of work? Yes = follow. We all have our different methods but I suspect that covers most people. When I look at those people who have followed me on Twitter recently I can see very quickly (on a single page which I can just scroll up and down) what they do from their profile and just click follow if a) they interest me or b) they are in education. That’s it.

Importantly with Twitter there are no ways to target your messages to groups within those who follow you, it is an “all in” sort of method. My updates go to designers, teachers, classes, professors, executives, artists, whoever makes up your network. Do I think this adds value to the replies and perspectives you gain? Absolutely.

With Google+ Circles are we creating silos of information? By saying to users, “do you only want to share with those that find it 100% relevant?”, are we in fact encouraging a narrowing of perspectives? What about those that might find it 60% relevant? Or whose current project makes it highly relevant to them, but perhaps not at other times. Of course we have the choice to make things public in Google+ and the choice to have different circles, but Twitter’s default broadcast state is always set to public. An open style of sharing is not a choice.

Perhaps targeted sharing, in the style of a Google+ post, will just give me what I always get. The isolation of ideas, fuzzy-warm acceptance but nothing to challenge them. Alternate expertise has no way of peaking in or seeping into the reaction.

Of course this idea of cross-fertilising ideas from different domains has a strong history with, for example, Innovation Time Off or 20% time from Google or bootlegging product development at 3M that led to the early concept of the Post-It note.

I think I will probably not use the Circles feature of Google+ because I think that I will be limiting the reactions I get and actively avoiding the opportunity to connect with other professionals who could add a valuable perspective beyond education. I still prefer a model that is more open by default and puts the responsibility of information filtering on the consumer, not the producer of the information.

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Pic Back of Beyond by violscraper