This is a great example of a powerful provocation for World Wildlife Fund’s (WWF) campaign against poaching from last year. The series of print images were created by the agency Leo Burnett of Sydney – who describe their work as follows: “We needed to highlight the depth, complexity and fragility of the illegal animal trade networks, and empower the viewer to feel that a little bit of help from them could bring down entire illegal organisations.”
Provocations are such powerful devices to use in our design of learning, often used to great effect at the beginning of a period of project (or Immersion). They are jarring and force a response, which can come in many different ways – often creating lasting momentum throughout a period of learning. The imagery used here is a fine example of that, shocking and yet bearing a simple message. Something we can act upon.