Has the meaning of “blog post” changed?

Naturally these types of intense periods of blogging attract some discussion about the relevance of the blogging format. As well as the habit forming / repelling nature of writing every day for 28 days.

I enjoyed hearing from Aaron Davis as he shared some ideas about this in his post Sustainable Blogging. It is also good to read through the comments from Kathleen Morris and Bill Ferriter as they contribute some further thoughts.

In his audio post Aaron questions the purpose of blogging everyday and how this might be setting people up for failure.

It depends of what we all count as success I suppose.

I have no expectation that this month will lead to some miraculous daily writing habit. Far from it. I have already been successful as I have been able to share a few blog posts that were half baked ideas or languishing links on my computer.

Davis ponders on whether we should [still] be promoting blogging as a way to connect with an engaged community of thoughtful contributors.

The halcyon days of education blogging has long gone and I think those still running a blog have shifted their expectations. Including me.

I used to enjoy the way ideas I shared on my blog were regularly built upon in the comments and new ideas emerged. It was a great example of asynchronous collaboration. [Take a look at Aaron’s post for a good example that crosses platforms too]

But those types of experiences are just not around anymore and I think my own expectations have shifted accordingly.

I write about my ideas to process them and to help others.

Those two goals have always been there. It is just over the last five years, maybe more, that it has become harder to understand the impact your blog posts have on your audience.

All we are left with is the temporary traces of visits and the fleeting analytics of micro-engagement.

Bill Ferriter raises an interesting aspect about the way that highly polished content and professional writing has narrowed what the community thinks is acceptable, or even what a “blog” is anymore.

 It used to be that quick, transparent reflection that wasn’t perfect was the norm rather than the exception to the rule. Now, the people with the biggest followings — and therefore the biggest influence on our notions of what a blog should look like — are almost universally creating stuff that is beyond even my ability to create.

He continues his train of thought further on his own blog:

Have we gotten to the point where “blogging” no longer means messy reflection in the minds of most people?  Is there now an expectation that blogs have to be filled with content that has been carefully created and “spit-shined?”And if so, does that discourage new bloggers from ever getting started?

I agree with Bill that the sands have shifted beneath us. The definition of the blog post is no longer the same and new contenders for benefiting greatly from running their own education blog, have experienced a very different diet of articles and published content than we did even five years ago. And definitely ten years ago.

I would still say that a blog is primarily a space for a person to process their thinking and do the messy reflection Ferriter suggests.

We might be inundated with the polished self-help style articles that panders to a dependent audience but that doesn’t stop every writer forging their own rationale for creating their own digital space.

It might be harder to define that messy space than before but it is just as important for our education colleagues to have them. I will always advocate for people finding their own path, crafting their own rationale and not to dance to someone else’s tune or writing format.

Photo by Riley McCullough on Unsplash

#28daysofwriting

Writing as a way to process our experience

Despite over a decade of enthusiasm for blogging I realise that writing is not for everyone – but reflecting on our craft should be.

Writing about my reflections forces me to make sense of my ideas. When writing with an audience in mind I have to communicate my thinking in a cogent way.

Writing is a reflective catharsis.

Developing a blog post quickly became a key method for processing my classroom and leadership experience. It filters ideas and tensions, encourages critical thinking and archives my experiences. Despite writing less these days on my blog, writing is still a vital part of the way I reflect on my professional experience and adopt the attitude of dialogue.

Every week I share a little email newsletter with 3 paragraphs about ideas I am exploring or experiences in schools I have had. With over 50 issues now and hundreds of subscribers it has been another successful medium for my thinking.

Sharing reflections on a blog or in a newsletter is not just about the end result. It is not just about the published piece or the ensuing reactions and conversations. The true value is in process it takes to allow people to catch a glimpse of your thinking.

Photo by Park Troopers

My Reflection on #28daysofwriting

It was in about early January when I began to mull over the idea of getting back into a writing habit. I wanted to renew the discussion and connectedness I enjoyed through my blog and get myself writing regularly again. The #28daysofwriting idea sprang from that desire.

I have managed a post every day – in case you missed any, here are my 28 blog posts (using OneTab). Here is the link to the #28daysofwriting blog category.

It has been a fascinating experience to be sharing it with over 100 other writers, educators and bloggers from around the world. Some of those who signed up didn’t manage to stick at it and others didn’t post everyday. But it doesn’t matter. To begin with there was lots of “I am not sure if that is breaking the rules” type comments, which made me smile.

However you participated and I am grateful to everyone, whether writer, reader or commenter, who took part, I just hope the challenge has made you think about what professional or personal writing means to you and you have learned something along the way. Here are some of my reflections.

Writing as Thinking

For me I have learned that this is a vital part of the way I think and the way I work. The month has challenged me to write and publish more frequently, and the effort has only strengthened my belief that writing is core part of my life. It is vital to me and I have enjoyed every moment. It has helped me share ideas that were swimming around and has proved the cathartic process I knew it was.

Forming the Habit

This challenge was a very personal endeavour to write more frequently and regularly, to dispel the blog guilt and begin to form a habit of publishing. I still think time will tell. This spike in activity will not continue for me and I will fall into a more mellow rhythm of posting I suspect. I have learned that I can find the time to do it. One of the reasons for this is that I value it. I have been able to find the time because writing is important to me.

Reading and Commenting

In the future I am keen to turn my attention to reading and commenting (#28daysofcommenting is all set for March) as the natural parallel to maintaining a blog. This month has been about writing, but for our education communities to remain strong we need habits of reading, commenting and discussion. If you are looking back on a month of writing like me, perhaps you will consider a month of commenting and discussion.

I maintain that it is a fading part of our professional communities and the longer form discussion is being replaced by micro engagements that barely scratch the surface of what is possible. Let’s rally round and show our support for those brave enough to share by leaving an encouraging comment or challenging question. Let’s show the community we are not just lurking but there with them. Let’s increase the frequency, depth and quality of educational blog comments and discussions.

Being Accountable to My Network

I stated I was embarking on this challenge for February to tens of thousands of people. It is quite a clarifying experience being accountable to that. Scott Belsky refers to it in his book Making Ideas Happen. It has been even better to share the month long writing experience with so many others also having a go. As I have already said, I am so very grateful to everyone who accepted the challenge and followed my crazy idea.

A Wise Crowd

I have been able to learn so much from the sharing of others. Throughout the month I have been able to read blogs from connections I made years ago as well as teachers I have not had the chance to meet with yet. It has been so refreshing to see blogging and professional writing alive and well and to share in the wisdom within these special networks. I have always advocated for this particular type of professional sharing and I hope it inspires more people to start a blog and begin to share.

What is Different and Next Steps

From the experience this month I am more confident about the structure of my writing, I know how long I need for certain types of posts, I know when I write best and in what conditions. I have a better sense of the types of posts I want to write about and the core topics I will be exploring in the future. I spent a lot of time this month studying the way content is being published online nowadays and I have better understanding of the technical requirements of generating great writing.

#28daysofwriting continues. There are many who will be still writing and posting so keep tabs on the hashtag. Another round starts for some in March and although I am not blogging I will be maintaining the mailing list I set up for those who signed up. I will be sharing more tips and ideas on writing, and general curiosities about professional blogging.

#28daysofcommenting begins in March. Please consider joining this challenge to complement the success in February with your own writing. Just comment on other people’s blogs, you can do one a day or 28 minutes of commenting each day – whatever you like. Tweet and share your comments using the hashtag.

Thanks again for your support and whatever you do, keep writing.

Replying to Comments for Day 17

convo

The more I think about what is next for #28daysofwriting the more I think it will be about commenting on blogs. Tonight I enjoyed the rare pleasure of replying to some on my own blog post from yesterday, “Micro Engagement is Killing our Edublogging Community“. Here are the few I managed in my 28 minutes tonight, take a look at the comment thread on the post for the full discussion:

I would take 20 comments instead of 100 RTs anyday. I know which one I gain most value from in terms of adding to the conversation and building on ideas.

I do hope we see the return of the long form – we need to invest in it and tend to it, we need this part of our edu culture to grow back. Whether commenting will do the same, who knows. The more I think about it the more I want to run a 28 days of writing alongside one supporting commenting. I want to see people doing that old thing of “I just commented on…” type social share.

John you pinged me on Twitter with that tool – Known http://known.johnj.info/2015/t…

Looks really interesting and I hope I can discover better ways to draw the conversations together from across the web. Any other ideas would be welcomed.

I have similar posts @disqus_2IzmJDVjOB around this blog over the years. The content is just consumed. I suppose for me I am not surprised when it is posts that are not needing discussion – when you genuinely invite ideas and see nothing you realise it is fading from our digital space.

I hope we can do that Stephanie, I think it would be a good follow up too – commenting for a month. Whilst a new bunch go through the writing month too – what do you think of that? So you have a crew doing the March writing days and a crew signed up to a month of commenting everyday.

Thanks Monika I think a focus on discussion and commenting is a good next step – in many ways it is much harder than just writing your own content. Engaging in meaningful ways though comments takes a different skill, we have to assimilate the original content and share our challenges and questions.

In reply to 

I think there is lots of room for better commenting tools to be developed. Just had a search through some blog plugins for WordPress and there is not that much. Disqus is in fact a pretty solid tool compared to what else is there. Sorry you lost a comment, always painful, I have made it a habit now whenever I am commenting to copy anything I have written before hitting submit. Saved me many times.

In reply to 

Thanks Andrew – yeah that thing about RSS readers has been something I have long been dissatisfied about. The experience of reading is nice, say in Feedly, but having to move out of that to comment always feels clunky. I would love to see that solved in some way.

I appreciate that conversations about the things we publish may occur elsewhere, but unless that dialogue or the ideas developed is fed back to the blog author in some way it goes unnoticed. For example if a long discussion occurs on Twitter or in a Fb group without the author they cannot learn as well. Always good to loop people back into discussion so that they can continue to learn too.

(Thanks to Dave for commenting just as I was posting – I will get to your comment too!)

Micro Engagement is Killing Our Edublogging Community

One of the elements I have noticed that has changed in out edublogging community is the number of comments that are added to blog posts. The lack of discussion and further conversation is something I have missed from the blogging experience. Writing and reflecting upon my own practice is great in itself, but the ensuing discussions that occurred as a result of sharing often helped deepen my understanding or challenge how I was thinking. This depth of engagement seems to be a fading part of our writing community.

Since starting #28daysofwriting I have been able to re-ignite my reading and consumption of other people’s thinking through the blog posts that have been shared. I have been grateful for the few comments that have been added to my own blog posts so far this month, but am relatively surprised by the lack commenting and engagement I see around the education blogging community.

As my colleague and friend Ewan puts it in his latest post:

given the number of comments left on the first 14 days of this 2015 writing adventure compared to the flowing discussions one might have seen 10 years ago, I’m not sure anyone cares about many blog posts any more.

The engagement from over 110 educational bloggers for #28daysofwriting would suggest that it is still a viable format for reflection. But whether we care enough about other blogs is another thing.

Perhaps this is to do with the growing number of blogs that are active and the quality and breadth of blogging tools we have at our disposal. It would stand that an increase in the amount of posts that are shared and the number of educational blogs, would challenge the number of discussions that can be started. Maybe it is not that people do not care about blog posts but they are much more likely to be using that energy on their own blog.

I made the following diagram to help me think this through.

blog post engagement

There is nothing wrong with the amber lit retweeting and sharing, but for many people we are sharing in an attempt to have the most impact on others. The micro engagement that occurs as people share without reading and, reposting content without engaging any further, is much more prevalent than the more in depth discussions of 10 years ago.

Aaron mentioned in a comment on a post the other day that the rise of the mobile browsing experience is also another reason why people do not comment as much anymore.

At the macro level, the full realisation of a blog post’s impact, teachers think differently after reading something and act differently as a result (with their colleagues or with their class). I have been fortunate enough to be able to share ideas that have had such an impact. The usual way I have learned about such an effect is by reading other blog posts, as teachers reflect on their version of things and how they have adapted my original idea.

Of course we need content to inspire and challenge us, so we need educators writing about their experiences in the classroom. I want more and more people using blogging as a reflective tool and practice. Perhaps what we need is a focus on discussion, on building on each other’s ideas and then reflecting ourselves. And maybe it is this closing of the loop that is the most powerful.

What do you think? Is this micro engagement something that is eroding the discussions present in the community or are they simply happening elsewhere? What’s your take on it?

On a post lamenting the lack of commenting it is of course now mandatory to leave a comment 😉