How to Keep People at the Heart of Your Next Problem Solving Process

 

Problem solving is a skill we want all of our students to be honing whilst at school. However one of the issues I stumble upon during my work is the weaker focus on problem finding.

In many ways problem finding can be more accurately and more broadly defined as the time when we check that a problem is worth solving in the first place. This is something students don’t experience enough.[1] All too often they are presented with a problem and get busy generating ideas, or as adults we assume that the problem is clear when it is not and start from a much weaker position.

I enjoyed this recent article from Emily Heyward[2] that focused attention on ensuring a problem is worth solving in the first place. Instead of immediately jumping ahead there are significant gains to be had by staying in the problem for much longer.

Staying focused on the problem also prevents you from falling into the fatal trap of assuming the world is waiting with bated breath for your product to launch. When I used to work in advertising, we would joke that the “insight” in the creative brief was often something along the lines of, “I wish there were a crunchy cereal with raisins that was healthy and also delicious.” But people do not wish this. They might have a hard time finding a quick breakfast that doesn’t make them feel fat or sluggish. And maybe your crunchy raisin cereal is the perfect response to this issue. But they are not waking up in the morning wishing for raisiny, crunchy goodness. Similarly, people are not wishing for your idea to exist, because they don’t even know it’s an option. So when you sit down to clarify what problem you’re solving, a great initial test is to imagine someone’s inner monologue. Is the problem you’ve identified something that a real human might actually be thinking?

The last line emphasises the importance of empathy in any problem solving/finding process. We have to be able to put ourselves in other people’s shoes to fully appreciate what the need is. I suppose that is the difference between something we might want and something that is a true need.

So spend longer in the problem state. Encourage your students and colleagues to remain in that state, often characterised by asking questions, for as long as you can. Technology and habits cause us to jump out of this inquiry/problem finding state all too quickly. That in itself is a habit or mindset we need to wean our students off.

John Dewey talked about inquiry in a similar way, inquiry in my opinion being synonymous with any creative process, saying that we need to protract the state of uncertainty for much longer.

To be genuinely thoughtful, we must be willing to sustain and protract that state of doubt which is the stimulus to thorough inquiry.[3]

That has always resonated strongly with me. Whether in a design agency as Heyward refers to or as a curriculum based inquiry, it is the deliberate and sustained period of doubt that most characterises an inquiry. When we experience this with an open mindset to learn and empathise with those involved we are more likely to identify a problem worth our time to try and fix.

Further into her piece Emily Heyward also refers to the 5 Whys[4] technique which we commonly use with teams we are working with. I suspect you have probably come across this too. However I like the slight change in the wording of the question, not just “Why?” but “Why does that matter?”. I think this small change resets the question back into one of relevance to the human being at the heart of the issue. It will be a small change I make when I use the 5 Whys technique in the future.

By focusing on the problem you’re solving, you move beyond a functional description of what your product is, to an emotional solution that connects with people at their core. It also keeps us honest that what we’re doing really matters…

In the start-up and design world it is critical to remain focused on the people at the heart of new ideas, but this is just as relevant for the creative inquiry we help our students experience. In many ways the core experience of “school” should be about creating something that matters. I imagine a time when that becomes a new education standard.


  1. The design thinking process emphasises this precursive step. Participants immerse themselves in an issue or topic and then synthesise the insights they gain. It is through these two significant stages that a problem is identified and ratified. You don’t start with a problem, and even if you did you still orientate yourself to ensure it is worthy of our time.  ↩
  2. Emily Heyward is s a founding partner at Red Antler, a branding consultancy specialising in start-ups and new ventures.  ↩
  3. Dewey, J. (1933). How we think: A restatement of the relation of reflective thinking to the educative process. New York: D.C. Heath and Company. (p. 16)  ↩
  4. The 5 Whys technique is used to dig deeper into the causes of an issue. You start with a simple identified problem and then ask why is that an issue and then repeat again with the answer. It deliberately opens the issue up and ensures a team identifies the root causes. The technique is commonly attributed to the Toyota Motor Corporation during the evolution of its manufacturing methodologies.  ↩

The Three Pillars of Powerful Team Collaboration

One of the perennial challenges I come across in my work in schools and other organisations is the ability of a team to collaborate well. Put simply: to create something together.

This piece from Harvard Business Review highlights a number of issues related to the success of a group working together. They drew upon a range of research meta-analysis and raise some good questions about group creativity.

I thought I would spend a short while exploring my take on those most related to learning.

A Compelling Vision

Teams are more innovative when members have a common understanding of team objectives and are also committed to them.

Most schools have the trifecta of a Vision, Mission and Values. They may also have the Whole School Pedagogy statement thrown in there too. But admittedly I have rarely come across a vision that is Compelling.

They shouldn’t be trophy statements that only provide us with useful brochure-ware. A vision statement is a chance to compel a group of people forwards in terms of innovation. An opportunity to challenge and create excitement about what the future might hold.

When we are excited about that future direction and we share it with others innovation and creativity is more likely to flourish. I suppose it helps us all understand ‘the why’.

Support for Innovation

Teams are more innovative when managers expect and approve of innovation, support members when their attempts to innovate are not successful, and recognize and reward new ideas and their implementation. This means encouraging risk and expecting failures.

The interesting part here is the support team members receive when things go wrong and when ideas are not successful. At first, I thought this might just relate to the work of teachers as they develop new ideas for their work, but it is also an issue for students too.

Generating a bunch of ideas is one step but trying them out is another. When leaders and managers give us agency and license to mess stuff up we are much more likely to create and implement more ideas. This is linked to how high or low stakes the learning environment is. You might ponder on that for a second and try to settle on an aggregate sense of what the wider school or organisation environment is.

When a school has a generally high stakes environment students and staff don’t feel safe enough to try things out. Failing is not seen as part of the learning process and it is likely that there is an emphasis on the end product or outcome and not the path a student takes.

As you probably can tell when we start talking about “stakes” we quickly bump up against the assessment system, process and environment in a school. If you really want to have a creative, innovative school start by looking closely at your assessment culture.

A Cohesive Team

Cohesion represents commitment to the team and a desire to be part of the team. Researchers see cohesion as creating a psychologically safe environment that enables members to challenge each other and the status quo.

Related to my previous point about creating a safe enough culture for taking a risk is this interesting definition of “cohesion”. When we are united together behind a common goal there is a degree of comfort, that comfort stems from the acceptance of others around us. It is this acceptance that creates a desire to be together in a team and commitment to work successfully together.

When we have this sort of team baseline in effect we are much more likely to challenge the world around us. This includes our propensity, within that team, to provide critique or feedback to each other. We know that feedback is a key element of the process of learning that has a significant impact. But the success of any feedback interaction relies on the cohesion of the people who create that interaction.

No surprise that cohesion is synonymous with relationships. This is especially true in the classroom and in terms of learning. A useful reminder for us all that building stronger relationships with our colleagues and students will help feedback to be more successful.

The other element referenced here by HBR is the ability of a team to challenge the status quo. I often say that “assumptions lead to mediocrity”. I have worked with teams where challenging long-held beliefs within an industry is a bridge too far. It loops back to the relationships we have with those working around us and of course vertically throughout an organisation. When there is little cohesion or support for change the well-worn path is a safe and predictable choice.

If we want to develop the creative capacity of our teams, our students or those we are leading we must challenge the status quo. We all did this well as 6-year-olds. It would help if we enabled those around us to ask more questions and challenge the long-held practices of our industries.

Re-build our individual capacity to challenge assumptions, within a culture of “yeah let’s try it!”, under a compelling banner for what might lie ahead, and we all may be on to something.

Another First Day

The walk to the car was a quiet one. It wasn’t far, maybe a few hundred metres, but every one of them was a quiet one. It was the last thing I was expecting when picking my son up from his first day at another school. We had been in this situation a number of times in the last few years. It seemed George had grown accustomed to the change, a little anyway. He certainly seemed much more assured in the time leading up to his first day.

I spent the day wondering how he was getting on. It must be so tough to be supplanted into a completely different school, different faces and routines. It takes courage and resilience to keep going in the face of such wholesale changes like that. We probably don’t do it enough in our adult lives. If we had a choice we often prefer the path of the known and the familiar. I suppose the only time we are confronted with that ourselves is when we move jobs. I always enjoyed the challenge of taking on a new role, meeting new people and trying to quickly understand new responsibilities and where stuff was.

In many ways George, as a nine year old, is not quite burdened with the same social awkwardness we gather as we get older. Making friends as a nine year old is one of your major projects. And yet I still spent the day fretting about the sort of day he would have and whether he would be OK. I imagined picking him up and dealing with either a) the fallout, or b) the excited tumble of stories. That was perhaps why the quiet walk to the car surprised me.

I took his bag from his shoulder as a few of his new pals said their farewells. I scanned his face for any clues to the day, anything to help fill in the blank chapter I had. He seemed pretty calm. There was something about the quiet in him that made me feel really settled. I asked, just once, how his day had been and he replied with a short, “Fine.”

We walked through the school gates and along the road to where I had parked the car. I knew he had a big day for a nine year old, he had overcome a big challenge. He walked beside me with a calmness that I could sense. I could also tell his mind was ticking away thinking through his first day at his new school. He wasn’t rambling off a slew of stories nor was he clearly upset, he just seemed settled and comfortable walking beside me, grateful to be with me, but quietly lost in his own thoughts. I mirrored his calm and refrained from peppering him with questions every few strides, we just walked together. Although it was unusual for him not to be chattering away, it seemed, in a way, he was telling me all I needed to hear.

We got to the car and George hopped into the back. I closed my door and dumped his bag in the passenger side, we soon pulled out onto the road leaving his first day in the rear view mirror. It was probably a few minutes later that George chirped up, “That day went really fast.”

But I already knew that everything had been OK.